Key Takeaways
- CNO publishes “Social Media: Reflect before you post.”
- RCDSO has a practice advisory on the professional use of social media.
- COTO warns occupational therapists to pause before posting client photos.
- CMTO has a Standard of Practice on advertising and social media.
Common Problems
- Posting client or patient images or details without consent.
- Unprofessional comments about clients, colleagues or the public.
- Misleading advertising or testimonials.
- Personal relationships with clients through messaging.
Regulator Guidance
Regulators expect professional obligations to apply online. CNO, RCDSO, COTO and CMTO each publish guidance on social media or advertising, and teacher and ECE standards address professional boundaries in communication with students and families.
Reducing Risk
- Never post identifiable client information without documented consent.
- Keep professional and personal accounts separate.
- Check advertising rules before posting promotional content.
- If a post causes concern, preserve it before deleting and get advice.
Frequently Asked Questions
Can my personal account lead to a complaint?
Yes. Conduct outside practice can be relevant if it reflects on your profession.
Should I delete a post after a complaint?
Preserve a copy first. Deleting evidence can create a separate problem.
Sources
Statutory references are to the provisions listed below, as consolidated on e-Laws when this page was prepared.
- CNO, Educational tools (Social Media: Reflect before you post) — Located November 10, 2026.
- RCDSO, “Standards, Guidelines and Resources” — Checked November 10, 2026.
- COTO, “Pause Before You Post Client Photos” — Located November 10, 2026.
- CMTO, “Standards of Practice and Code of Ethics” — Checked November 10, 2026.